When the clocks struck 6am on Monday, 27 February, they were chiming in the ‘opening of the silly season’ at Beechworth Bakery in Beechworth. We are celebrating our 28th birthday and everyone is invited to come and join in the festivities.

Marty Matassoni, our managing director, is throwing wide the doors to the original bakery in Beechworth, hoping to see many familiar as well as new faces this year.

To kick off the celebrations, we are running our famous 10c Beesting Sale. Buy one regular Beesting and get another one for just 10 cents. We’re also offering free bottomless cups of tea and coffee to all our customers all week long, from 27 February until 4 March. But it's on the weekend that we're really going to let down our hair and party.

Beechworth Bakery birthday celebrations are a time to mix and mingle with old and new friends & customers, suppliers and supporters, helping us celebrate another year of being Australia's Greatest Bakery.

So, what’s on the menu? There'll be:

• Face painting
• Balloons
• Free bottomless tea/coffee
• 10c Beesting Sale
• Live music on the balcony by The Kat’s Whiskers on Sunday

And, of course, our famous PJ Day, held on both Saturday and Sunday, a great way to have lots of fun and put a smile on everyone’s face. It will see all staff and even some customers clad in their Sunday best PJs.

 “Every customer coming into the bakery and wearing their PJs will not only have a good time by stepping out of their own comfort zone, but they’ll also be rewarded with a free loaf of bread,” Marty promises. 

Now in its 18^th year, PJ Day was the brainchild of Tom O’Toole to create a crazy fun day in order to get the community involved in the birthday celebrations, and for the customers to get something out of it too.

 Every year there are some people who go all out, and come with curlers in their hair, or fluffy slippers and fleecy dressing gowns. The reaction of the ‘normal’ customers is usually a look of shock and horror, like ‘Why are you in your pyjamas?’.

A lot of people aroundAustraliahave been to one or another of Tom O’Toole’s inspirational talks, and have therefore heard of the bakery’s PJ Day.

So when they actually happen to come in on one of those days, they go, ‘Oh, I’ve heard Tom talk about this. So, ooh, we’re here at a PJ day’ and they get all excited. We’ve also noticed that many of the same locals make a point of showing up in their PJs every year, which is just lovely to see!

 So, come on over and party with us!